Helping our customers understand and initiate a plan to provide innovative lubrication solutions to their companies. Far too often planners, engineers, and maintenance personnel keep using the same lubricants for decades with little to no respect as to how it affects their equipment, downtime, the environment, and their profitability. They see their lubrication problems and failures as a way of doing business we see it is a challenge to provide them with solutions they are looking for and giving them peace of mind. We want to change their way of thinking by providing innovation and insight into lubrication technology, knowledge of lubrication systems, as well as effects their lubricants may have on the environment. We seek to turn these people into “lubrication mavericks” who are eager to be adopters of proven new lubrication technology by helping them understand the importance of fluid life and fluid testing, reducing wear and particulate formation, meet their corporate environmental responsibilities, reduce downtime, and increase profitability.